Featured / Future Backwards
Start with the future
worth building.
Connect business ambition with the progress people need to make. Then work backwards to the product and decisions that make it real.
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Thinking
Better questions.
Better decisions.
Essays on design, language and the decisions behind better products. A few longer ideas worth exploring.
Start with the future
Featured / Scaling design without scaling chaos
Scaling design.
Without scaling chaos.
Growing Pipedrive’s design organisation from 18 to 84 people taught me that quality needs more than talented individuals. It needs a shared way of working.
Read the articleEssays / Design philosophy
Design philosophy.
In practice.
What design means, how teams grow, and the choices that shape an experience.
Essay / What does design mean to me?
What does design
mean to me?
From making things look good to making things work. Six principles I keep coming back to.
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Essay / The power of language in shaping user behaviour
The power
of language.
The words in a product help people interpret it, understand their choices and decide what to do next.
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Essay / Nurturing growth
Nurturing
growth.
Building a small design team’s capability through shared work, customer understanding and room to learn.
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Essay / What to do if you lose your job
Lost your job?
You are still a designer.
A personal note for people facing redundancy: take a breath, find your footing and start again.
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Essay / Status quo bias
The path of
least resistance.
The familiar option is powerful. What defaults communicate, and why designers need to notice.
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Essay / Quality is an operating model.
Quality is an
operating model.
Good work depends on how decisions are made, evidence is used and feedback becomes part of everyday practice.
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Breadth is not the same as being a generalist. AI makes judgement more valuable. A conversation is a good place to start.