Stephen ReaProduct, design & AI strategy
FordPass Pro / Product and practice presentation
FordPass Pro
Work / FordPass Pro

Keep the working
day moving.

A connected vehicle product for people whose van is part of the business. I designed the journeys and interface around the decisions they need to make every day.

30,000+European users · project record
4.7App Store rating · project record
3Security · Productivity · Health
Lead designer · WPP / Ogilvy · Connected service · Mobile UX & UI
The context

The problem.
The opportunity.

A small business cannot treat a vehicle breakdown as an abstract status update. It can mean a missed job, lost income or tools at risk. The product needed to make vehicle condition understandable, then give the owner a useful next action.

Original FordPass Pro product presentation showing vehicle location and Guard Mode

From vehicle state to a useful next action.

The UX / Jobs and journey

The journey.
The jobs.

Check the vehicle. Understand what needs attention. Take a useful next step.

Explore the journey and jobsShow less

The journey

An explanatory route through the documented product.

  1. 01Open the vehicle
  2. 02Check its state
  3. 03Understand an alert
  4. 04Choose a next action
  5. 05Resolve or get help
  6. 06Return to the working day

The jobs behind the screens

  1. 01

    Know I can keep working

    See vehicle condition without having to interpret a technical fault list.

  2. 02

    Protect the business

    Understand security state and what needs attention before leaving tools or a vehicle unattended.

  3. 03

    Act with confidence

    Turn an alert into a clear check, resolution or support route.

The original audience work showed a large group of owners with only a few vehicles. Their needs differed from a fleet manager’s. I used that distinction to frame a lightweight service around security, vehicle health and productivity, then connected onboarding, vehicle identity and everyday tasks. Team research informed the work; the journeys, wireframes and product presentation make the design decisions visible.

The design work

The design
decisions.

Security, productivity and vehicle health gave the service a clear structure. Each state needed a useful next action.

Explore the design decisionsShow less
  1. 01

    Start with the working day

    Security, productivity and vehicle health gave the product three clear groups of needs. The owner could understand the offer before learning its navigation.

  2. 02

    Make state actionable

    Vehicle condition, alerts and permissions needed to lead somewhere useful: check, resolve, get help or continue with confidence.

  3. 03

    Keep the framework familiar

    A layered task model made repeated actions consistent without forcing every task into the same number of steps.

Supporting evidence / Open an image for a closer look
Layered task framework
Layered task frameworkOriginal wireframes showing navigation and task structure.
Interface and product states
Interface and product statesOriginal portfolio interface evidence.
The audience behind the product
The audience behind the productOriginal small-fleet audience input.
The outcome

What this
shows.

The work brought the service model, journeys and visible interface into one product. Stephen’s project record reports more than 30,000 European users and a 4.7 App Store rating. Those figures describe product reach and reception; they are not presented as a measured uplift caused by one screen.

Explore the evidence and scopeShow less

The source material supports the framing, flows, wireframes and UI. It does not contain a verified conversion experiment or a quantified before-and-after usability result.

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Project evidence

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